Receipt Relations

Think how many times you have crumpled up a receipt after a purchase , for it never to be seen again. For most this happens quite often, but nest time you might want to take a second look at the bottom because businesses are willing to offer discounts and prizes for customers willing to take a survey. These online surveys allow companies to hear first hand how they can improve their customer service to fit the needs of consumers. Some receipts also promote their online presence by offering discounts to those who are willing to subscribe with an email or social media website.

Either way businesses benefit from staying in contact with their customers and they are willing to offer  incentives to do so. Best Buy for example offers a $5,000 shopping spree to three winners after a drawing that happens every three months. Many who enter will still not win, so this is not as much of a motivator as those that offer a discount on their next visit. These little notifications can make a big difference not only from the responses but from bringing back customers by continuing to offer incentives via e-mail, website, or text message. At a time when competition is tough, having an online presence can make the difference in their influence to bring back customers. Public Relations as well as Marketing departments are finding new ways to reach their audience. The good thing is shoppers also have an opportunity to be rewarded for their opinions, involvement, and loyalty. Both businesses and customers alike can benefit by taking a closer look at what their receipts can do.